WHAT IS FLUX?
For the past nine years, the School of Journalism & Communication has published the student magazine Flux. Acclaimed as an attractive, literate, and engaging publication, Flux is a credit not only to the students who produce it but to the School and the University of Oregon as well. Since its debut in 1993, Flux has won more than 140 awards.

Flux has two principal missions. The first is to give students experience in producing a real magazine – on deadline. Employers say one of the most important benefits of journalism schools is hands-on experience. Flux provides that kind of opportunity, where journalistic skills, original thinking and in-the-field experience come together in a high-intensity publishing environment.

The magazine's other essential function is to showcase student journalism. A student's name on the masthead is a valuable addition to a resumé and a source of justifiable pride. Clips from Flux writers, artists, photographers and designers have proved to be valuable in building a portfolio.

In 1997, InFlux, the World Wide Web companion to Flux, debuted online. That first issue won a coveted award for site design from HotWired magazine. Along with all the stories in the print version of Flux, InFlux contains sidebars, links, graphics and other material exclusive to the online magazine.

Now we're looking for the students who will create Flux 2002. This bulletin answers some of the most common questions students ask about the magazine.

WHAT IS THE THEME FOR FLUX 2002?
The theme for this year’s Flux is "Nature & Culture: Traditional Communities in Transition." Well-formulated story ideas with this theme will be given serious consideration. Some examples of works in progress are: How water disputes in the Klamath Basin have affected traditional farmers and bald eagles; how Native Americans are trying to restore salmon in the rivers; how small towns are adapting to pressure over conservation vs. jobs.

HOW IS FLUX PUT TOGETHER?
The magazine is created in a class: Magazine Publishing, J410. Offered in the spring term, J410 is the capstone of the magazine sequence. Class members receive academic credits and function as the Flux staff: editor in chief, assistant editors, interns, photographers, art director, art associates, online staff, business manager, and so on. Staff titles can be found on the masthead of Flux 2001.

The meeting times for J410 will be announced during winter term, but in any case, staffers can expect to work overtime. Students already engaged in time-consuming activities (special projects and teams, for example) must consider carefully whether they could fulfill the heavy time commitment of staff membership.

Student staffers will plan the issue, allocate expenses within the budget, make assignments, write and edit stories, check facts, spec type, shoot and process photos, create artwork, design layouts, create the online version, solicit and place advertising, monitor production schedules, interact with the printer -- everything graduates can expect on the job. Flux is their magazine.

Journalism students who are not members of the staff may apply as freelancers, submitting articles, photos or illustrations. A limited number of internships are available for highly motivated juniors (and perhaps a sophomore or two) who would like to be involved with Flux.

Faculty adviser Carol Ann Bassett is the overall coordinator for Flux. She chooses the editorial staff, supervises planning and production and sits in on some of the staff meetings. Prof. Bill Ryan is graphics adviser. Prof. John Russial offers advice on online techniques. Professors Ryan and Tom Wheeler are the magazine's co-founders.

Layout and pre-printing will be completed here in the Journalism School's Ballmer Lab. Printing and binding will be handled by a professional printer. The online edition will be prepared by the online editing staff with the advice of the Flux editor and art director.

WHAT MAKES A FLUX STORY?
Flux is a journalism magazine. That term can encompass reporting, analysis, opinion, feature writing, literary journalism, creative nonfiction, photojournalism, essays and so on, but not items better left to literary publications such as poetry, fiction, or artwork (except as a layout element). Appropriate articles could include features, investigative writing or news analysis, human interest stories, profiles, or photo essays – any legitimate journalistic form.

We do not attempt to write stories entailing nationwide research or other tasks beyond our grasp. We do encourage stories that are nationally or internationally based, especially if they have a local or regional connection. In using local resources, we may cover campus, community and regional stories -- but in such a way as to address a broader audience. Compared to campus-only student publications, Flux is something of a general-interest magazine. Our editorial content does not exclusively target UO students, and is not limited to the local community (no reviews of local bands or restaurants). Note, for example, how the premiere issue's feature on Sex On Campus In The Age Of AIDS and the following issue's Race On Campus section draw from local resources while appealing to an educated, contemporary audience that extends beyond the campus. Also look at Flux 2000, which examines environmental issues from the Pacific Northwest to the jungles of Belize.

Like any good magazine article, a Flux submission should be more than a mere laundry list of facts. It should tell a story and have a narrative flow – from beginning, to middle, to end – as well as substance. Articles must have a theme, a point of view, something new and compelling to say about the subject. (See page 4 for details.)

Flux is a serious publication. "Serious" does not exclude wit by any means, but it does exclude the goofy, the sophomoric. It should have a personality but not a chip-on-the-shoulder tone. An attitude of "we're hip and you're not," fairly common among campus publications, has no place here. We are looking for thoughtful, provocative and original work.

Editorial copy must meet the profession's own standards of excellence, ethics and responsibility. Forget about "The 10 Best Pizzas in Eugene." Instead, we will render the kind of editorial content that our training has prepared us for: solid, meaty journalism of interest to a discriminating readership on campus, in the community, and beyond. Many magazine editors have said that Flux is the most impressive component of a student’s resume.

WHAT CLASSES CAN YOU TAKE TO PREPARE FOR FLUX?
Most Flux staffers are graduating seniors who have completed most of the magazine sequence requirements. Several classes offered during winter term help groom potential Flux staff members. (You don't have to take one of these classes to qualify for the staff, nor will everyone who takes the classes be chosen for the staff.) Prof. Bassett's Special Editorial Projects class (J408/508) offers would-be Flux writers and editors the chance to write long and short features aimed at the Flux market. Students will gain valuable editorial experience in editing each other's work, and we expect several stories and students from that class to wind up in the magazine. Advanced magazine and feature writing classes taught by Profs. Bassett, Wheeler, Kessler and others also provide essential training and often stories for Flux.

Students interested in being on the Flux graphics staff (layout, art, photography, etc.) should seriously consider applying for Prof. Ryan's Magazine Design & Production class, which has historically produced the great majority of art staffers and online designers. Multimedia courses are also useful for learning the basics of web design. Other professors may make Flux-related assignments in writing or photojournalism classes.

In the past several years, we've created an online team to edit and design InFlux, the online companion to Flux. We need students with some HTML experience, in addition to editing and/or design skills, to join that staff. Students interested in working on InFlux should consider taking the Cyberjournalism class. Flux has also recently begun to work on securing advertising in the magazine and on promoting and distributing it. We're looking for students, perhaps from the advertising and public relations sequences, to serve on the business staff.

By the end of winter term, we should have much of the staff in place, some preliminary designs, and at least a few nearly completed articles ready for layout.

HOW DO YOU GET INVOLVED IN FLUX?
Students can participate in Flux in two ways: as a member of the J410 Magazine Publishing class, or as a freelancer. If you are a Journalism pre-major or major interested in participating in Flux, Spring 2001, do:

Please do NOT:

Well-researched and thought-out proposals that identify not just a subject but a story about that subject stand a much better chance of making it into Flux.

HOW DO I SUBMIT A FREELANCE STORY PROPOSAL?
A call for query letters and proposals will be issued at the beginning of winter term, and freelance queries will be accepted throughout the term. However, the earlier a query arrives, the better the story's chances of making it into the magazine. We expect to receive many more queries than we can accept. The process, like sending a query to any magazine, is competitive.

You can turn in your query to the Flux mailbox in the dean's office. Queries may be accompanied by no more than two published clips (copies of stories you've published) or one manuscript copy of a journalism story you've written. Some freelancers may be asked to pitch their stories to a meeting of the editorial board, or to revise their proposals after discussion with editors.

The editors will evaluate the queries, choose which story ideas will be accepted and assign deadlines to the writers who proposed them. The editors reserve the right to refuse to use an assigned story or photographs that don't meet Flux standards. Writers will work with editors on their stories during winter and spring terms.

HOW DO YOU APPLY FOR ADMISSION TO THE STAFF?
Like getting a query accepted for assignment, admission to the staff is also competitive. Because applicants outnumber positions, some applicants will not be accepted. Students unwilling to risk rejection should not apply; otherwise, all Journalism school students who think they may have something to offer are heartily encouraged to apply.

J410 is open to undergraduate and graduate students. You must submit an application for J410 membership (which confers staff status), but freelance contributors need only submit their work.

Job descriptions will be specified by the senior staff during winter term. For now, simply select a category:

Don't feel restricted by the categories; they are merely for convenience. The important thing is to let us know what you have to offer. Don't be afraid to apply for more than one area.

Applications should be on paper; do not use e-mail for Flux applications.

Direct your applications and all article proposals to Professor Carol Ann Bassett. Leave materials in the Flux mailbox in 201 Allen; leave portfolios or other large objects with the secretary there. Materials should be clearly marked and bound, or placed in an envelope or portfolio, not in a loose stack. Be sure the material contains your name, phone number and e-mail address.

In all likelihood, higher editorial positions will be filled by students who have excelled in courses such as The Magazine Editor, Magazine Writing, Environmental Writing, Magazine Feature Editing or Special Editorial Projects, and graphics positions by students who have excelled in Visual Communications, Magazine Design & Production and/or Ad Layout. However, you lose nothing by applying for any position you wish.

An application form appears at the end of this bulletin. You may include a resumé, letters of recommendation, clips of published articles, examples of your work -- anything you think is appropriate. (Please do not ask Profs. Bassett, Ryan or Wheeler for letters of recommendation.) One criterion will be performance in relevant courses.

Deadline for editorial staff applications: February 5. The editorial staff will be announced during winter term.

Deadline for graphics and online staff applications: March 5. The online and graphics staffs will be announced shortly before the beginning of spring term.

Deadline for query letters: March 5.